The 2016 Mobile Health Imperative

The mobile mind shift is in full swing. The Affordable Care and HITECH Acts, an aging population, and new mobile and wearable technologies are driving clinical and business changes across the healthcare industry.

According to Forrester, there are over 40,000 wellness, chronic condition management, and monitoring apps and the number is growing exponentially. Healthcare providers, medical device manufacturers, pharmaceutical companies, and biotech are all embracing the mobile mind shift.

Here are a few examples of how Kinvey has helped organizations like yours leverage the shift and be successful with mHealth apps today.

eDetailing: Driving productivity and compliance through engaging apps

When medical device manufacturers release a new product, they face a challenge: it is increasingly difficult to get product information through to doctors with traditional detailing tactics.

Enter mobile eDetailing apps. One Kinvey customer was able to launch an app that:

  • Provides consistent delivery of content from the up-to-date CMS
  • Gives the sales reps a prescriptive checklist process for detailing with each healthcare provider (HCP)
  • Tracks sales progress in completing the detailing by account.
  • Provides compliance and audit metrics
  • Gives marketing direct feedback on content value, trust and effectiveness from the HCP’s perspective.

Thanks to Kinvey’s mobile backend as a service (MBaaS) platform, the customer was also able to meet a one-month release deadline, and are now equipped with an enterprise-wide mobile backbone to power future mobile app initiatives.

Fitness & Health: Improving health through self-quantification

Wearable health tracking devices have seen a surge in popularity of late. But all the data these devices generate are useless without context – in short, wearable wellness devices need a backend.

SunSprite, a wearable light tracking device and application, decided to use Kinvey from the very beginning. Benefits of using BaaS vs. taking the DIY approach included:

  • Faster time to market and reduced cost
  • Development time spent on the team’s core competency (wearable hardware and application UI) instead of other pieces (the backend)
  • Better performance
  • A managed infrastructure that seamlessly handles scaling and security

Chronic Condition Care: Next-gen apps empower patients to be involved with their treatment

According to the Center for Disease Control, approximately 1 in 68 children has been identified with autism spectrum disorder (ASD). Though there are no treatments to cure ASD, behavior and communication approaches have proven to be effective in mitigating the disorder.

SpecialNeedsWare has realized mobile’s unique opportunity to transform ASD therapy. Their suite of apps, powered by Kinvey, offer:

  • Customized lesson plans and learner-specific content
  • Consistent experience across devices, so the learner can access the same content from anywhere
  • Collaboration between the learner, his or her family, and treatment providers

By leaving the many backend systems and integrations required for an app of this complexity to Kinvey, SpecialNeedsWare was able to focus on creating a five-star user experience and delivering the best apps for ASD therapy.

Process Improvements: Lowering cost and risk while improving operations

Mobile apps’ transformative potential are well suited for workflows in which human repetition and potential for error can be replaced by workflows performed by a connected mobile device. With an order management app powered by Kinvey, one admixture pharmacy was able to:

  • Reduce average frontend order cycle time 80%, from 90 to 10 minutes
  • Reduce invalid orders by 25%
  • Deliver the app in 2 months, with an estimated savings of $100K

Building such a complex order enablement application requires sophisticated backend systems, which is where Kinvey’s value became most apparent. By standardizing backend integrations, and providing pre-built frontend components like caching and encryption, the app was delivered on time, under budget, and with five-star functionality.