Mobile Backend as a Service (MBaaS) Blog

We’re Addressing the Missing Link in App Analytics with Operational Intelligence

This week we announced the launch of our Operational Intelligence service for mobile apps, giving IT teams the actionable insights they need to deliver end-user support and report on end-to-end app performance and compliance. We’re extremely excited about this new addition to our platform – it provides a valuable service to our customers, but is also an industry first. No other mBaaS can support the entire app lifecycle from development to post-launch, and Operational Intelligence plugs critical holes in today’s mobile app support tools.

Without any further ado, here is a live demo of the Operational Intelligence service in action:


Most app analytics tools available today focus on marketing analytics. These are important, but don’t provide the type of detailed insight regarding error codes, latency, and access policies required by IT operations teams for compliance and helpdesk organizations for support. Our customers can now discover data and events, create sophisticated filters and correlations for individual apps and users, visualize data with a rich set of tools for charts, tables and graphs, and create customizable dashboards to provide specific app insights.

And in case you’re curious about the behind-the-scenes stuff, our engineering team built the Operational Intelligence service on Elasticsearch, Logstash and Kibana (the ELK stack), all best in class tools when DevOps teams need to build this sort of capability themselves.

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